Each business activity you engage in should be accompanied by metrics or key performance indicators. It is only by measuring the effectiveness of every action that you can tell what’s working and what should be discontinued. In an age where...

Google My Business is a tool for business owners to manage their Google business listing. If you’re not using Google My Business proactively, you’re missing out on many resources that could improve your organic SEO rankings and increase the number...

It is a truism. Growth is a key objective of every business, just as it is a key propellant for success. Business growth requires getting customers. As Michael LeBoeuf said, “Every company’s greatest assets are its customers because without customers...

Social media is an amazing marketing tool that can foster familiarity and convert visitors into loyal patrons. Make sure that you are tapping this market and connecting with your target audience in your posts and pages. For instance, there are...

Effective marketing and public relations are integral to the success of any small business. However, some business owners face a dilemma when deciding whether to do this work themselves or have an experienced marketing firm handle these tasks for their...

Though most people start a website with no thought of selling it, you may come to a point at which you are considering selling your website to an organization or individual. If that is something you are considering, or if...

Leads are crucial to business growth, and lead generation is an integral aspect of marketing. One of the most effective methods of obtaining leads is content marketing and in particular blogging. With the popularity of ad blockers, the content has...

What is business growth? It is increasing numbers of customers, rising revenues, added profitability, and expanding resources. A truism in nature and in business is that healthy things grow. What business owner wants to have stagnant business results? The answer...

Does every business need a marketing strategy? The clear answer is “yes.” Consider a marketing strategy as the “GPS” that guides all business marketing efforts. An organization’s marketing strategy combines its marketing goals and tactical efforts into one forward-looking comprehensive...

People who don’t know much about marketing are sometimes surprised about how complex it can get. Certainly, the general marketing philosophy of getting people excited enough to purchase a product or service remains sound. That’s why a concept called marketing...