Social media is an amazing marketing tool that can foster familiarity and convert visitors into loyal patrons. Make sure that you are tapping this market and connecting with your target audience in your posts and pages. For instance, there are...

Effective marketing and public relations are integral to the success of any small business. However, some business owners face a dilemma when deciding whether to do this work themselves or have an experienced marketing firm handle these tasks for their...

Though most people start a website with no thought of selling it, you may come to a point at which you are considering selling your website to an organization or individual. If that is something you are considering, or if...

Leads are crucial to business growth, and lead generation is an integral aspect of marketing. One of the most effective methods of obtaining leads is content marketing and in particular blogging. With the popularity of ad blockers, the content has...

What is business growth? It is increasing numbers of customers, rising revenues, added profitability, and expanding resources. A truism in nature and in business is that healthy things grow. What business owner wants to have stagnant business results? The answer...

Does every business need a marketing strategy? The clear answer is “yes.” Consider a marketing strategy as the “GPS” that guides all business marketing efforts. An organization’s marketing strategy combines its marketing goals and tactical efforts into one forward-looking comprehensive...

People who don’t know much about marketing are sometimes surprised about how complex it can get. Certainly, the general marketing philosophy of getting people excited enough to purchase a product or service remains sound. That’s why a concept called marketing...

If you have a website or social media for your company, you’ve probably heard that SEO is important. Effective SEO boosts your visibility among customers so that you can achieve your business goals and expand your reach. However, if you...

PPC ads can be a great marketing tool, yet individual ads sometimes fail to live up to expectations. If that is happening to any of your business’s ads, the following strategies can help improve their performance and redirect your budget...

Although texting marketers are quick to say that it’s the best way of spreading the word to the masses, many email enthusiasts beg to differ. Email remains a popular method to communicate information about a business. It also offers more...