The proliferation of digital platforms has made digital marketers rethink the strategies they use to reach their target market. Nearly 40% of social media users follow their favorite brands online, and their purchases are likely to be influenced by the...

Bigger isn’t always better, especially where an email list is concerned. You can have an extensive collection of emails, but the recipients may not necessarily be excited to receive your messages. In a worst-case situation, if they don’t remember registering,...

Don’t underestimate the value of high-quality web design for your business or brand. If prospective patrons or potential customers struggle with navigating your page or site, they may move on to your competitors. Some of the benefits of putting attention...

Thinking carefully about the content that you use to represent and disseminate your brand name is key in building a dedicated following- which directly relates to revenues and your business’ bottom line. Curate the content that you use on sites,...

Is branding important for a small business or is that just for the big guys who have big budgets and large staffs? The answer is that branding is important for every business, large and small. As American businessman and author...

There are many ways to increase the webpage’s SEO ranking. One of the elements that tell search engines the credibility of a page is backlinks. When you understand why backlinks are important, you can use them as part of your...

One of the good and bad things about email marketing is you’re able to get all the analytics and know how many or how few people are opening your messages. Don’t feel bad though – a low percentage of emails...

To get the most out of your marketing budget, it’s necessary to continually fine-tune your campaigns to make them reach the right audience with the right messages. Data can help you do that, and this post looks at several ways...

Online advertising is big and growing for business and it’s here to stay! In fact, some businesses spend as much as 60% of their annual advertising budget on digital ad programs—most of that spent with the giants: Google (including YouTube,)...

Each business activity you engage in should be accompanied by metrics or key performance indicators. It is only by measuring the effectiveness of every action that you can tell what’s working and what should be discontinued. In an age where...