Does every business need a marketing strategy? The clear answer is “yes.” Consider a marketing strategy as the “GPS” that guides all business marketing efforts. An organization’s marketing strategy combines its marketing goals and tactical efforts into one forward-looking comprehensive...
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People who don’t know much about marketing are sometimes surprised about how complex it can get. Certainly, the general marketing philosophy of getting people excited enough to purchase a product or service remains sound. That’s why a concept called marketing...
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If you have a website or social media for your company, you’ve probably heard that SEO is important. Effective SEO boosts your visibility among customers so that you can achieve your business goals and expand your reach. However, if you...
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PPC ads can be a great marketing tool, yet individual ads sometimes fail to live up to expectations. If that is happening to any of your business’s ads, the following strategies can help improve their performance and redirect your budget...
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Although texting marketers are quick to say that it’s the best way of spreading the word to the masses, many email enthusiasts beg to differ. Email remains a popular method to communicate information about a business. It also offers more...
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It’s no surprise that social media channels are getting awfully crowded. While it’s fun for consumers to have so much access to so news, sports, weather, politics, and any other interest, it does make it a challenge for brands to...
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It seems that everywhere you turn these days, savvy marketers are talking about content marketing. Content marketing is neither magic nor a mystery. Rather, it is simply the practice of using relevant information to expand each business’s audience, build brand...
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Statistics show that well over half the revenue of most businesses comes from existing customers. For this reason, it is important to connect on a profound level with your target audience from the moment they arrive at your company’s landing...
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Let’s start with an essential truth for today’s marketing: every business needs a great website and a strong internet presence. Without a strong internet presence, a company isn’t visible and simply doesn’t seem to exist. So, it is crucial to...
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By now, smart businesses should be familiar with the “millennial” generation, which generally represent those from about age 20-30. It’s a large segment, population-wise, and acts differently than previous age groups. Smarter businesses should be looking closer at the NEXT...
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