PPC ads can be a great marketing tool, yet individual ads sometimes fail to live up to expectations. If that is happening to any of your business’s ads, the following strategies can help improve their performance and redirect your budget...

Although texting marketers are quick to say that it’s the best way of spreading the word to the masses, many email enthusiasts beg to differ. Email remains a popular method to communicate information about a business. It also offers more...

It’s no surprise that social media channels are getting awfully crowded. While it’s fun for consumers to have so much access to so news, sports, weather, politics, and any other interest, it does make it a challenge for brands to...

It seems that everywhere you turn these days, savvy marketers are talking about content marketing. Content marketing is neither magic nor a mystery. Rather, it is simply the practice of using relevant information to expand each business’s audience, build brand...

Statistics show that well over half the revenue of most businesses comes from existing customers. For this reason, it is important to connect on a profound level with your target audience from the moment they arrive at your company’s landing...

Let’s start with an essential truth for today’s marketing: every business needs a great website and a strong internet presence. Without a strong internet presence, a company isn’t visible and simply doesn’t seem to exist. So, it is crucial to...

By now, smart businesses should be familiar with the “millennial” generation, which generally represent those from about age 20-30. It’s a large segment, population-wise, and acts differently than previous age groups. Smarter businesses should be looking closer at the NEXT...

Want to generate more sales from your website? There are distinct features and elements that encourage customers to buy from a website–converting visitors to buyers and improving revenues. Some elements that may persuade customers to buy from your site include:...

It’s common to wonder about what, if anything, differentiates lead generation from digital marketing. As this article shows, the two activities are somewhat distinct from one another; however, lead generation essentially acts as a support activity for digital marketing. At...

If you want to increase your revenues, you need to expand your exposure; one way to achieve this is through social media engagement. Social media engagement refers to any time or situation where you interact with your customers, consumers, and...