Want to generate more sales from your website? There are distinct features and elements that encourage customers to buy from a website–converting visitors to buyers and improving revenues. Some elements that may persuade customers to buy from your site include:...

It’s common to wonder about what, if anything, differentiates lead generation from digital marketing. As this article shows, the two activities are somewhat distinct from one another; however, lead generation essentially acts as a support activity for digital marketing. At...

If you want to increase your revenues, you need to expand your exposure; one way to achieve this is through social media engagement. Social media engagement refers to any time or situation where you interact with your customers, consumers, and...

It’s frustrating to work hard on your email campaign, only to get poor results. Here’s how to sharpen up your email marketing and see success:  Target a single person: Sending to a group means that many won’t even read it....

Data analytics may feel like an overwhelming aspect of a business. However, it is necessary for businesses that are serious about success. Knowing the benefits of data analysis can help you understand why it should be prioritized in your organization....

Personalization in digital marketing is vital today, but many organizations struggle here. Sure, email is easy enough to personalize, but how do you integrate personalization efforts with things like social media marketing, retargeting, and all the rest? 1. Develop Personas...

Effective content marketing requires a steady infusion of new material. Outright plagiarism would be unethical and also negatively impact your company’s SEO. However, deriving ideas and inspiration from your competitors is a valid and efficient strategy. Here are some tips...

As a business, are you getting the most from your social media pages? If you have a small business or brand, social media should be an integral part of your marketing strategies, bringing much-needed exposure to your distinct company. Some...

For a long time, link building has been an integral aspect of an online marketing strategy. For this reason, many marketers became over-zealous with their link building, prompting algorithm updates from search engines. Links remain important components of your SEO...

There are those who use Instagram for fun and there are those who take the social media channel more seriously. Certainly, you can still try to enjoy yourself while being serious, but if your goal is increasing your exposure, traffic...