Leads are crucial to business growth, and lead generation is an integral aspect of marketing. One of the most effective methods of obtaining leads is content marketing and in particular blogging. With the popularity of ad blockers, the content has...

What is business growth? It is increasing numbers of customers, rising revenues, added profitability, and expanding resources. A truism in nature and in business is that healthy things grow. What business owner wants to have stagnant business results? The answer...

Does every business need a marketing strategy? The clear answer is “yes.” Consider a marketing strategy as the “GPS” that guides all business marketing efforts. An organization’s marketing strategy combines its marketing goals and tactical efforts into one forward-looking comprehensive...

People who don’t know much about marketing are sometimes surprised about how complex it can get. Certainly, the general marketing philosophy of getting people excited enough to purchase a product or service remains sound. That’s why a concept called marketing...

If you have a website or social media for your company, you’ve probably heard that SEO is important. Effective SEO boosts your visibility among customers so that you can achieve your business goals and expand your reach. However, if you...

PPC ads can be a great marketing tool, yet individual ads sometimes fail to live up to expectations. If that is happening to any of your business’s ads, the following strategies can help improve their performance and redirect your budget...

Although texting marketers are quick to say that it’s the best way of spreading the word to the masses, many email enthusiasts beg to differ. Email remains a popular method to communicate information about a business. It also offers more...

It’s no surprise that social media channels are getting awfully crowded. While it’s fun for consumers to have so much access to so news, sports, weather, politics, and any other interest, it does make it a challenge for brands to...

It seems that everywhere you turn these days, savvy marketers are talking about content marketing. Content marketing is neither magic nor a mystery. Rather, it is simply the practice of using relevant information to expand each business’s audience, build brand...

Statistics show that well over half the revenue of most businesses comes from existing customers. For this reason, it is important to connect on a profound level with your target audience from the moment they arrive at your company’s landing...