Technology has changed so quickly and significantly that many web pages are obsolete or for customers to use. If you haven’t upgraded your site in the last few years, you may be surprised by the amount and cost of these...

Whereas your homepage gives a general overview of your company, your landing page is often created to get your prospects to do something specific, such as sign up for a newsletter. These tools help you learn more about your customers...

If you have been in business for any length of time, you probably understand the concept of a target market. These individuals are most likely to purchase your product and can be defined by specific demographic, geographic, or lifestyle characteristics....

As a small business owner, you have probably taken on a lot of the responsibilities of running your company. As your company grows, you will face decisions about hiring in-house staff or outsourcing some of your work. For example, you...

Using video marketing to connect with your customer base can have a sizeable effect on sales. Popular streaming platforms that generate video search results with the highest visibility rate will help you get your video content on a lot of...

A modern marketing plan needs to contain several digital elements for it to be considered effective. From pay-per-click ads to email blasts, there are countless tactics that you can use to promote your goods and services. Above all the rest,...

It is hard to deny how important digital mediums have become in the world of business. These days, everything from marketing to sales to HR is handled electronically. If you want your company to stay relevant, you need to ensure...

It is difficult to ignore how powerful social channels have become in the world of business marketing. Sites like Facebook and Twitter have revolutionized how brands connect with consumers. This means that your company must have a strong presence on...

According to statistics released over recent years, most consumers first come in contact with a brand by searching or browsing online. This means that business owners need to consider how they are promoting themselves digitally to guarantee results. One of...

If you are like most business owners, you have noticed the trend toward moving traditional advertising dollars to online advertising. With the rampant increase in mobile computing and the adoption of smartphone technology, this is a smart move. However, it...