It is hard to deny how important digital mediums have become in the world of business. These days, everything from marketing to sales to HR is handled electronically. If you want your company to stay relevant, you need to ensure...

It is difficult to ignore how powerful social channels have become in the world of business marketing. Sites like Facebook and Twitter have revolutionized how brands connect with consumers. This means that your company must have a strong presence on...

According to statistics released over recent years, most consumers first come in contact with a brand by searching or browsing online. This means that business owners need to consider how they are promoting themselves digitally to guarantee results. One of...

If you are like most business owners, you have noticed the trend toward moving traditional advertising dollars to online advertising. With the rampant increase in mobile computing and the adoption of smartphone technology, this is a smart move. However, it...

A remarketing campaign can be the most important tool to reaching your potential customers online. Reaching out to those who have already interacted with you is one of the best ways to spend your marketing budget, because you’re keeping brand...

Have you ever wondered why so many companies focus on speaking directly to customers in marketing materials and establishing themselves as a trusted friend of their customers? If you’ve noticed this trend, you’re noticing how important it is to form...

A content marketing strategy is essential to business success. Here’s what you need to do to have a successful content marketing strategy. Develop Goals First, you’ll need to develop goals. It’s important to create specific measurable goals. Make sure they...

Marketing via email has gotten somewhat of a bad reputation, but companies are still spending hundreds of millions of dollars on this form of marketing because it works. However, these are a few tips to help you improve your customers’...

Most people with websites are constantly trying to measure performance by examining basic analytics. If you have a website, you probably know that you can evaluate your content to determine if it is financially efficient, but you might not understand...

Is your company preparing to do an overhaul of the current website? If so, there are several principles of good website redesign that you’ll want to follow. Your company website is likely one of the first places many of your...