Is branding important for a small business or is that just for the big guys who have big budgets and large staffs? The answer is that branding is important for every business, large and small. As American businessman and author...

There are many ways to increase the webpage’s SEO ranking. One of the elements that tell search engines the credibility of a page is backlinks. When you understand why backlinks are important, you can use them as part of your...

One of the good and bad things about email marketing is you’re able to get all the analytics and know how many or how few people are opening your messages. Don’t feel bad though – a low percentage of emails...

To get the most out of your marketing budget, it’s necessary to continually fine-tune your campaigns to make them reach the right audience with the right messages. Data can help you do that, and this post looks at several ways...

Online advertising is big and growing for business and it’s here to stay! In fact, some businesses spend as much as 60% of their annual advertising budget on digital ad programs—most of that spent with the giants: Google (including YouTube,)...

Each business activity you engage in should be accompanied by metrics or key performance indicators. It is only by measuring the effectiveness of every action that you can tell what’s working and what should be discontinued. In an age where...

Google My Business is a tool for business owners to manage their Google business listing. If you’re not using Google My Business proactively, you’re missing out on many resources that could improve your organic SEO rankings and increase the number...

It is a truism. Growth is a key objective of every business, just as it is a key propellant for success. Business growth requires getting customers. As Michael LeBoeuf said, “Every company’s greatest assets are its customers because without customers...

Social media is an amazing marketing tool that can foster familiarity and convert visitors into loyal patrons. Make sure that you are tapping this market and connecting with your target audience in your posts and pages. For instance, there are...

Effective marketing and public relations are integral to the success of any small business. However, some business owners face a dilemma when deciding whether to do this work themselves or have an experienced marketing firm handle these tasks for their...