In a country seemingly obsessed with social and demographic categories, terms such as “Millennial”, “Gen X” and “Gen Z” are commonly used. But, what exactly do they mean? Furthermore, why is this important for your business and marketing efforts? A...

Marketing your company’s services is far from easy. These days, digital tactics drive almost all effective promotional strategies. If you’re going to see the continued success you desire from your marketing team, you need to consider how cross-platform advertising plays...

Although there has been a long debate and discussion surrounding why companies hire and work with consultants, consultants bring a lot of value to companies, and hiring them could grow your business exponentially. One of the key benefits of hiring...

The proliferation of digital platforms has made digital marketers rethink the strategies they use to reach their target market. Nearly 40% of social media users follow their favorite brands online, and their purchases are likely to be influenced by the...

Bigger isn’t always better, especially where an email list is concerned. You can have an extensive collection of emails, but the recipients may not necessarily be excited to receive your messages. In a worst-case situation, if they don’t remember registering,...

Don’t underestimate the value of high-quality web design for your business or brand. If prospective patrons or potential customers struggle with navigating your page or site, they may move on to your competitors. Some of the benefits of putting attention...

Thinking carefully about the content that you use to represent and disseminate your brand name is key in building a dedicated following- which directly relates to revenues and your business’ bottom line. Curate the content that you use on sites,...

Is branding important for a small business or is that just for the big guys who have big budgets and large staffs? The answer is that branding is important for every business, large and small. As American businessman and author...

There are many ways to increase the webpage’s SEO ranking. One of the elements that tell search engines the credibility of a page is backlinks. When you understand why backlinks are important, you can use them as part of your...

One of the good and bad things about email marketing is you’re able to get all the analytics and know how many or how few people are opening your messages. Don’t feel bad though – a low percentage of emails...