Whereas your homepage gives a general overview of your company, your landing page is often created to get your prospects to do something specific, such as sign up for a newsletter. These tools help you learn more about your customers while providing valuable data you can use to generate leads, build specific target market profiles, or capture sales. Therefore, these are a few tips to help you optimize these pages.
Maintain a Single Focus
Landing pages are not like homepages; they focus on a single specific action. What do you want your target market to do? These are not pages where you provide a variety of content about your products or services. They need to be singularly focused. Do you want to generate leads, get subscribers or encourage sales? Focus on one thing.
Customers like to quickly and easily see what your page is about. One way to help them is to provide descriptive headings, allowing them to get the gist of what each section of your page is about.
Also, search engines love headings, and your SEO will be directly affected by your effective use of headings. Therefore, include headings on all your web pages, especially your landing.
Use Persuasive Language
The goal of landing pages is to encourage conversion. Therefore, you need to use persuasive language. Add videos, photos, and other infographics that provide essential information.
Don’t forget to include customer testimonials and product ratings. This information will help build trust between you and your customers.
Then, tell them what to do using one or more calls-to-action (CTA). Your first CTA should be above the fold, but you need additional CTAs that your customers can click as they scroll down the page. Don’t use too many, but one for every full-page scroll should be fine.
Also, avoid providing different types of CTAs. Make sure the customer is only asked to do one action and that the action is clearly stated.
Your calls to action should also stand out from the rest of your landing page. They should be colorful, have large fonts and catch the eye.
Make It Quick
Build web pages that load quickly. Users want access to the information they are looking for immediately, so if your website takes too much time to load, they will look elsewhere.
Also, reduce the amount of text so that you provide important information but are not repeating yourself or providing too much information. A quick scan should tell customers what they need to know.
As you build a great website, don’t forget to include a landing page. You will gain data about your customers and encourage their conversion.