Technology has changed so quickly and significantly that many web pages are obsolete or for customers to use. If you haven’t upgraded your site in the last few years, you may be surprised by the amount and cost of these updates. These are a few website updates that you should consider.

Optimize Your Site for Search Engines

Before they purchase a product, most customers now do extensive research online. They typically begin by searching specific keywords on a search engine. However, your potential customers won’t search through pages upon pages of results just to find your company webpage.

Optimizing your site moves it up the search results. One way to optimize your site is to make it easier to load. You should also provide a variety of content types that provide valuable information for your clients. Using headers, tags and images also add value to your web pages. Consider building a project team that can investigate and implement the tools necessary to optimize your web presence.

Build in Functionality

You have specific goals for your web pages that may not have been included when they were initially created. For example, you may want to include a landing page that encourages conversion, generates leads, or sells your products. You also need to gather statistics on your site’s functionality and effectiveness. This back-office capability allows you to make minor changes and track customer responses. You can analyze patterns and strategies with ease so that you can adopt only the most effective options.

Make it Responsive

Today’s web pages are more dynamic because they are backed by major databases. They have to adapt to any device, from mobile phones to desktop computers, which have very different responsiveness requirements. The web page must scale based on the device being used to view it.

Creating a responsive site is costly because your content and functionality cannot be affected by screen size. You also have to prioritize the content that is displayed based on the device used. The layout may also differ based on the screen size. Also, your site should rotate from landscape to portrait when your customers use tablets or mobile phones.

Use Updated Keywords

Your original keywords may have served you well over the years, but you should regularly search for new keywords that may serve you better. Take time to test these words and phrases. Then, choose those that have the highest conversion rates.

Whether you regularly update your website or haven’t upgraded it in years, you may find a few new features that will improve your customer responses and conversion rates.