Although texting marketers are quick to say that it’s the best way of spreading the word to the masses, many email enthusiasts beg to differ.
Email remains a popular method to communicate information about a business. It also offers more space for longer text and graphics. Past emails are easy to find rather than having to search through tons of texts for one specific thread.
Email has taken its lumps over the years due to being harder to access than texts, but interestingly, email opening rates are on the rise. A survey by HubSpot indicated that email has become a shared way of giving.
One survey showed that people spent 27 percent more emails after the start of the COVID-19 period of time to the time before many countries shut down other than basic services.
Consumer emails are on the rise as well from that same period. It’s possibly due to more people working from home but wanting to connect with friends and employers without missing a beat. While a text might be useful for getting people’s attention with a buzz or a chime, it doesn’t always portray the details or the depth that email can.
A good email can also present a much better tone than you’d get with texting. You can also make changes to the template easily like adding graphics or other messages.
The right tone is vital in establishing trust with the email recipients and subscribers. Some marketers take the effort to break their audience into smaller segments, which makes it easy to create email messages for the different groups. The same product could be mentioned in an email but could include different ways of emphasizing its value to different audience segments.
Marketing emails can be geared more to general brand-building and helping people feel good about a particular product or service. Sales-focused emails have a lower open rate. These focus less on creating a good feeling and getting people excited rather than just telling people to buy something.
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