Google My Business is a tool for business owners to manage their Google business listing. If you’re not using Google My Business proactively, you’re missing out on many resources that could improve your organic SEO rankings and increase the number of customers that visit your online site and your physical store. Google wants your business listing to be accurate and reflect your brand to appear in relevant local searches.

Claim Your Business Listing

The first thing you need to do is to create your listing. If Google already has a business listing for you, you’ll need to claim it as the owner of the business. If there is no listing, you’ll need to create it. If someone else claimed your business or you can’t remember your user ID and password, Google will give you options to get your listing back. You’ll be asked to verify your information, but each of these steps can be taken through the Google My Business site.

Optimize Your Listing

Make sure that your listing has relevant information. Think like a customer and highlight information that customers want when they come to your business. Add photos and videos to make it easy for people to find you. Define your brand through your listing. The portal lets you define your service area, tell about features of your business, and explain key attributes. Check to make sure your hours and phone number are correct and the same as listed on your website and on social media pages.

Get the Most Out of Google My Business

  • Check your listing frequently to make sure your information is correct.
  • Use the Q&A feature to answer questions about your business.
  • Ask customers to leave reviews. Respond to reviews, both positive and negative ones.
  • Use the message service to quickly respond to questions.
  • Write posts to highlight events and sales.