Want to generate more sales from your website? There are distinct features and elements that encourage customers to buy from a website–converting visitors to buyers and improving revenues.

Some elements that may persuade customers to buy from your site include:

Intuition and Trust

If a potential customer trusts you, they are more inclined to buy from you. Many make buying decisions strictly from intuition, so you need to be sincere and transparent to win over this loyal demographic.  

First Impressions

You only have one chance to make a positive first impression with your prospective patrons; create an appealing website that is easy to navigate and clear to view. Quality content, images, and updates are also integral to preserving a favorable first impression among customers. Not sure how to pull this off? Enlist the help of a marketing professional to learn more.


Another way to foster a sale is to build familiarity with your consumer audience. This goes hand-in-hand with trust and can be established by using logos, marketing, social media, and other platforms to reinforce your brand, logo, and presence. Over time, those that see you ‘pop up’ on various venues will have a sense of familiarity with your company, which may encourage them to make a sale.

Online Engagement

Engage your viewers and potential customers on social media or on your website. Provide relevant responses and replies as needed. Pay attention to online engagement as it shows patrons that you value them and may earn their patronage.


The online version of word-of-mouth advertising is online reviews, which can be found for any business or brand widely. Make sure that you also review this information and follow-up as needed to preserve a positive reputation in the marketplace.

Want to learn more about what moves a customer to buy from a website? Talk to the industry professionals at MGA Digital Marketing; plan and implement a marketing strategy that makes the most of your online presence, including your company website and social medial platforms. Call or visit to learn more today.